Final costumes for all 3 products(Jennifer Skeel)

Final costumes for all 3 products

Music video

The costumes we used in our music video varied because we were trying to convey the pop music genre. So we wore multiple casual outfits so that we could follow the conventions of our chosen genre but also so that the understanding of our music video would be clearer. Casual clothing ensures that the narrative is clear because it is all about a simple subject being friendship, not an extreme topic that would involve specific clothing types. The choice of clothing we chose to use allows our video to portray clearer and more interesting music video which will allow us to attract our target audience.

Magazine Advert

We chose to have the main image of our magazine advert be us because we are the main artists and this helps us to be noticed and become known by our target audience. Plus, the chosen image has a connection to the music video since we are included in the video and we are presented in an autumn base environment. This can then also be seen in our music video too and this makes the connection that we are the artists and links to the indie pop music genre because we have followed the conventions of it by the choice of location we have used. 

Digipak 

In our digipak, we have used two specific pictures that have links to our music video and the meaning of it. Both pictures seen below emphasise the meaning of friendship. We have used the picture of the older girls because we are the main artists in the music video and it links to our narrative and the conventions of a pop music genre by the choice of location we have decided to use being nature based. In addition, we have then used the second picture of the younger girls because of the links to our music video since they are in and shows how they are the younger version of us and this helps us to portray the definition of friendship. We also included this picture because it involves the dollhouse and this then not only links to our music video because it is the main element in it but it has connections with the song we chose being 'Our Own House' and this ensures that our target audience has a better understanding of our music video.